You know the saying: those that can’t do… hire. Well, maybe that’s not really the way it goes, but it works. If you don’t know much about seo and /or don’t have the time or inclination to learn, you can hire a company to do the work for you.

There are a lot of companies that specialize in this and many of them are quite reasonable in their pricing structure.

If you can’t afford to hire a company at this stage in the game, don’t worry, with a little knowledge and a few simple tweaks you can easily benefit from some basic seo and at least get your foot in the door.

Once you are making more money online you can invest in the knowledge, or hire someone, to take your seo efforts to the next level. For now, though, you can start here:

1. It all starts with your keyword list. Choosing the right keywords for your onsite seo has to be the first step, everything revolves around these keywords.

Make sure that you choose words, or phrases, that get at least one thousand searches a month and less than 20,000 competitors. They must also be closely targeted and highly relevant to the content of your website.

Search engines will either reward or penalize you on the relevance of your keywords, you don’t want to be penalized.

Once you’ve got your keywords focus on placing them in your meta tags, your headers and footers to start. This will grab the attention of the search engine spiders and they will move your site to the top of the rankings if they think it is highly relevant.

2. You can use a similar method to drive traffic to your website by writing and submitting quality, keyword focused articles. Now, this is the point when a lot of people make a mistake; they don’t write a quality informative article, instead they try to stuff as many keywords as possible into it until is is virtually all gibberish.

You won’t be rewarded for that, the search engines are too smart. Write your article around a keyword, but don’t write for the search engines, write for people.

If you supply your readers with genuinely helpful information, and optimize it with keywords, your article can get a top rating in the search engines and subsequently drive a lot of traffic to your website.

Don’t drive yourself into the poor house when you’re just starting out online by hiring an seo company that you can’t really afford. First, start making some money and then you can outsource much of your daily work. In the meantime, use these tips and utilize these seo strategies

to keep the traffic flowing and the cash register (virtual, of course) ringing.

You want to have your business appeal to as many people as possible. This means that if you’re a car repair shop, being able to show knowledge of everything from tires to chassis is a great way to rope in people who are interested in all levels of car repair. You’ll be able to establish relationships with these people who will hopefully become repeat customers of yours, and maybe even offer references to others.

What you want to avoid in general is getting too pigeonholed, as this can cause you to miss out on a lot of business.

However, the fact of the matter is that staying broad and appealing is a good thing, but people do tend to have specific interests. Maybe you know a lot about overall car repair, but you prefer to tinker with the engine. Maybe you like all car brands, but you prefer Jaguars. Humans do tend to gravitate toward increasingly specific levels of mastery depending on their inclinations. Just because you happen to know more about Jaguars than any other brand of car doesn’t mean that you should hide your knowledge out of fear of seeming too specific.

The “too specific” parts of your business can be used to your advantage. These are called “sub-niches,” and are basically where you can get super specific without losing huge chunks of your audiences.

In fact, being able to use your sub-niche is a great way to really get your business to flow. Maybe there aren’t that many people in the world who are as psyched about Jaguars as you are, but if you can tap into this sub-niche, you might be floored about how much business they’ll give you. People love to tap into others who have similar specific interests, and if you can manage to find the people who are as obsessed about the Jaguar engines as you are, you’ve probably made about fifteen new best friends. Best friends are excellent for advertising – and they’ll likely mention you to others who just have general interest in car repair, just because you’ve connected over Jaguar engines.

The trick is not to let the sub-niche take over the niche. Again, more balance. Maybe you like talking about Jaguars more, but you shouldn’t let it keep you from the general “help me with my oil change” threads on forums. In this way you can stay broad enough to help even the most out of touch layperson as well as the experts in your sub-niche. Behold the power of the sub-niche if used properly – just don’t let it take over everything else!

An opt-in marketing list is where a customer (or potential customer, but it’s most often somebody who has purchased something from your site) gets an option to include themselves in on an email list that your company sends out.

This is very different from spam, which is where unscrupulous business owners go “phishing” for random email addresses that they find on the Internet and relentlessly pelt these poor souls with emails. Spam does nobody any good and basically ends up costing a business a lot of money only to irritate people.

An opt-in list, though, is a brilliant for business because the people who receive your emails are actually interested in receiving them. You can send this list of people who are interested in keeping constant correspondence with your business occasional emails – no more than twice a month, usually, and only when you have something of worth to say or offer – which can detail everything from the current goings-on of your business to deals and offers and promotions. Many companies offer special promotions to those who join their opt-in list as an incentive to, well, opt in.

Opt-in lists give customers who are interested in you your attention. Even better, the effect of an opt-in list is entirely traceable, as if you start offering promotions through your list you’ll be able to tell how many of them get redeemed. Opt-in lists are also another great way to get out more of that free expert content you offer, specially designed for those who wish to follow you. Many smaller businesses offer Q and A sessions through their opt-in list, where followers can ask specific questions that can be answered through the general forum of your email.

These lists are also the digital equivalent to having “regulars” at a store and engaging them in casual chat. Through an email list you can develop more intimate relationships with customers as compared to the normal “anonymous buyer” that hops into your site to pick up a few items, and then hops out without you knowing anything more about them other than what they bought. Close relationships with customers generate brand loyalty, which is a hot commodity.

Want another bonus? Email marketing can also be entirely free if you manage it yourself. Even if you choose to outsource your email marketing or leave it to an employee to handle, it is much cheaper than print advertising because of how targeted it is. Individual customers make specific requests, and you fill them by sending out the information direct to those who asked for it. It’s a very simple, yet incredibly effective method of advertising that is guaranteed to optimize conversions and get people talking about you, particularly if you make your opt-in list a plum deal to join.

The beauty of looking for outsourcing professionals on the Internet is that you can benefit from a very wide range of budgets. Since it is people who are going to bid on your projects, you can select them according to what you can pay. You initially set a ballpark figure of what you can pay and most people will bid within this range.

Whatever your budget is, you are able to find good professionals to work for you within that range. Remember that you are looking at the global marketplace here, and people in other countries may work for much lesser or much higher than what they do for in your local area.

Different jobs have different money equations. It is quite all right if you bid a low budget project initially just to get the feel of the professional’s work. You can tell them that you will review payments after you have seen their work. This works well and it also keeps the professional motivated because of the better payments that are poised to come their way.

When you are posting your project on a jobsite, do take some time to check out similar projects that are posted by other people. This will give you a good idea of what you should pay. But, more importantly, you must keep your own budget in focus when posting the project.

Escrows

Escrows help the employer as well as the employed in an outsourcing equation. We shall learn more about escrows in the next chapter.

Online Banks

PayPal (http://www.paypal.com/) is the most popular online bank used by freelance outsourcers. It is followed (though not closely) by Moneybookers (http://www.moneybookers.com/). If you are going to outsource a lot, it is also a good idea to have a Payoneer debit card (http://www.payoneer.com/) since it is affiliated with most of the freelance jobsites including GetAFreelancer, ScriptLance and oDesk. Releasing money from these sites to this debit card does not attract any fees either.

The best way to go is to start by building a big keyword list of words and phrases that are closely related to your niche. Ideally, you will want to find keywords that get at least 1,500 searches a month and no more than 20,000 competitors.

Once you have your keyword list built all you need to do is to pick one keyword per article and / or blog post and write a well written article around that keyword. You should then include the keyword in the title of your article or blog post.

Please do not make the mistake of thinking that the more keywords you include the better. That is called keyword stuffing and it will do far more harm than good. The search engines have remarkably sophisticated algorithms that can pick up on this and your article will be penalized if you try.

Instead use the keyword once in your article or blog post title, once in the first paragraph, once in the last paragraph and once or twice throughout the rest of your article. You want the article to read naturally.

Remember, you aren’t just trying to attract the search engines, you want to make sure your article makes sense for human readers too, actually this should be your main focus. You don’t have to short change your readers just to keep the search engines happy, you can do both.

You want to strive for a keyword density of no more than 3%. Obviously the longer the article the more keywords you can include and still make that 3% goal. I recommend you keep your article and blog posts at about 350 to 500 words in length.

That is the optimum length because it is long enough to allow you to include some useful information without being so long that it turns off any potential readers. If your article is too short it just looks like it is all for the purpose of keyword stuffing and many search engines and article directories don’t appreciate that.

On the other hand, internet surfers are notoriously short on attention span, so to get the most out of your articles you can also include bullet points and keep your paragraphs short and to the point. Also, don’t make your articles too long, over 500 words, or too short, less than 350 words.

There is a lot more you can do with search engine optimization if you want to invest the time and effort. But, for most people just a little knowledge and keyword placement in your articles or blog posts can really help you get more traffic to your website.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.

This is Camtasia in action. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly.

You do not need to have trainings and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and looking at your desktop, as you show them the things they need to see and hear. All this done step by step.

For those who does not know it yet, how does Camtasia works?

1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.

2. Can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in unlike reading texts which oftentimes is a trying thing to do.

3. Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasis videos to get around and reach out to other people that may be potential customers in the future. Nothing like being visible in many sites and pages to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia. You can…

Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%. Imagine how much higher it will be if it were videos.

Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.

Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already.

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program.

Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for entertainment and enjoyment purposes, which is not really a valid reason why you choose to get all through that trouble.

Try to focus on the goal that you have set upon yourself to and achieve that with the use of the things that may be quite a lot of help in increasing your earnings.

Three words: Promotion, promotion, promotion. You need to promote your product or service and your website. Setting up your website was the easy part. Now you have to find ways to promote it. If you are like most people who are starting an online business you probably do not have much of a budget so to find your targeted online traffic you will have to be creative and do the right things to get ranked high on the search engines’ results pages.

This is very doable and will not cost you much at all, just a little of your time. The first thing you need to know about is keywords. They are called keywords for a reason. Keywords are the ‘key’ to getting that targeted traffic you need to your website. Keywords are the words or phrases people type into the search bar when they are looking for something online. If you have your website optimized with some of the keywords that people are using then you will rank the highest on the search engine results page and people will come to you for what they need.

Those keyword phrases? They are called long-tailed keywords and are like little gems if you can find one. They will get the most targeted traffic to your site. They are used by people who know exactly what it is they want and so they type in those exact words. If you get your hands on one of these long-tailed keywords and no one else is using it…just imagine the possibilities! Sales would go through the roof.

Other ways to get the targeted traffic you want is to write articles and submit them to article directories. Use the same keywords in your articles to connect back to your website. If you can’t write then hire someone who can. This is a very important step so do not just blow it off if you do not consider yourself a writer. If you do not have the budget to hire someone to write your articles then you will have to learn how to do it yourself.

It isn’t hard to write a 500 word article. I will tell you a little secret, if you look around at other articles out there you will be surprised and appalled at the lack of quality content of other article writers. You will soon be so confident in your writing ability that you will consider your articles much better than what is out there.

Make a video selling your product or service. Once again if you are camera shy, hire someone to be your representative in front of the camera. If you don’t know how to make a video then hire it out as well. Keep it professional and you will soon reap the benefits of increased targeted online traffic to your website and hopefully increased sales.